My name is Dana, and for as far as I can remember, fashion - and especially jewelry - has always been my passion.


I studied my craft in Meimad Art School and was lucky to meet there creative people with whom I opened my shop in one of the main fashion centers of Tel Aviv in 1994 .


​​I create jewelry that I would wear myself.

I like delicate designs that bring out the best in the precious metals and gemstones I use.


Throughout the years I have accompanied my loyal clients in their happiest milestones: anniversaries, weddings, childbirth etc., selecting together with them the best designs for the occasion. 

You can find your favorite jewelry from the selection in my shop or by special order.